Built by an operator. Tested on his own brand.
AdX exists because VRC ran Desify for 12 months and found his own ad stack leaking 31% · the agency couldn't see it, the dashboards didn't show it, no one ranked it by dollars. So we built the tool we wished existed.
The dashboard tells you ROAS. It doesn't tell you what's leaking.
Every DTC founder spending $5K-50K/month on Meta and Google sees the same dashboards. Reported ROAS. CTR by campaign. CAC trend. What no one shows you: which specific dollars are leaking between click and conversion · and how to fix it this week.
The agencies could · they wouldn't, because renewal depends on the deck looking good. The dashboard tools could · they couldn't, because they're optimised for the platform that hosts them. The founder is stuck reading three dashboards that contradict each other.
“31% of ad spend leaks between click and conversion. Most founders don't know which 31%.”
Read your stack. Rank by dollars. Execute yourself.
We didn't build another agency. We didn't build another subscription dashboard. We built the self-serve diagnostic founders actually use · at midnight, on a phone, between calls, without booking a demo with anyone.
OAuth-read your Meta + Google in three minutes. 250+ checks run silently. You see the biggest leaks ranked by recoverable dollars · then you execute the fixes yourself at your own pace. $299/mo, cancel anytime. No retainer. No call. No demo.
Four non-negotiables we built the product around.
Read-only by design
AdX never writes, posts, pauses, or spends. OAuth permissions are scoped to read-only. Your accounts stay yours. Zero risk of triggering platform-side compliance issues.
One tier. One price
$299/mo, cancel anytime. No retainer. No annual contract. You get the Playbook, the dashboard, and every re-scan. Run on demand as the benchmark deepens.
Ranked by recoverable dollars
Every finding has a dollar value attached. You don't sort by severity or category · you sort by the amount of money you'd recover by fixing it. Sequencing is built in.
Benchmarked, not just measured
Your numbers vs the cohort median at your spend tier. We tell you what 1.6x ROAS means at $15K/mo Meta + Google spend in DTC apparel. Context is the product.
Small. Operator-led. Builder-focused.
Ex-HCL Sales Director · ran Desify (DTC · USA, UK, EU) for 12 months. Built AdX after finding his own ad stack leaking 31%.
Builds the AdX scanner · Meta + Google · 250+ checks · ranked diagnostic engine. The product surface you use is his code.
Your accounts stay yours. Always.
Founders we talk to have been burned by tools that triggered Meta bans, leaked data, or got stuck mid-scan. AdX is built so none of that can happen. Read-only OAuth · zero write permissions · GDPR-aligned data handling · Meta + Google read-only integration · operated by an EU entity (Netherlands) subject to European data law.
Operated by Clapp B.V.
AdX is a product of Clapp B.V., a Netherlands-registered private limited company. One entity. One accountable party. All data flows · all payments · all legal compliance run through Clapp B.V.
See your leak. Free.
3 minutes. No call. No demo. No subscription. Just the diagnostic you wished your agency would run.
See your leaks · Free